Tuesday, June 11, 2013

The time has come!



I am an AppleHolic, and I am so disappointed with the iOS7. This leads me to think that the time for any innovative company in the Operating System and technology business to step in has come, because the world’s leader of technology has failed to fulfill its commitment.

This new system does not only prove that Apple has gone to the same level as its competitors because Apple imitates them, but it also proves that Apple has gone lower than them. I will never find pride in the new iOS, because it is not innovative at all. In my point of view, this new system is a combination of the Operating System of all the other competitors, which are the one that started not long ago in the OS market. This is considered as a decade of failure to innovation, a huge step back to where technology is heading now. Thus, this new iOS announces the failure of the world’s leader of technology.

The Apple labeled this new product “the world’s most advanced mobile OS.” During the presentation of the new iOS, I was surprised how proud Tim Cook was in labeling the awards that Apple has received instead of focusing on an advanced product. This clearly shows that Apple is looking at what they have done instead of looking forward to what they should do. This new way of saying “how cool am I, huh?” I gave you this, I did this and that.
If really it is looking back at what you have done, which makes you “so cool,” I think you have to go back and let the one that are looking at the future lead the technology of the world.  

Personally, if it would be possible for me to still use my iOS6, I will. I will do so because the iOS7 will fails to interact with me as did the previous one. The 3D structures that makes me feel like connected with the phone just disappear. When I am using any of my Apple products, because of the 3D Structure, I feel like a live interaction with a technological device. This interaction is really personal between me and my phone. Now this new OS brings that wall back, the wall that many Operating System companies fail to eliminate and that only Apple did. The wall between the user and the devices is the uneasiness you feel when you are interacting with any technological devices.
For all that, I don’t I am being too skeptical by saying that the time for any innovative company to step in and lead the technology in the world has come. Because it is true.

Jean Seide